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As Herşey, we are proud to serve you, our valued customers.

Güzellik Modelleri

about us

Since its establishment in 2008, Serah Kozmetik has been among the important companies of the world cosmetics industry with its quality production and affordable price principles. Serah Kozmetik, a leading company in the sector with 16 years of experience; It is a company with 100% Turkish capital, operating in the production of color cosmetic products such as nail polish, lipstick, mascara, eye shadow, blush, foundation and lipgloss under the MC ELLYN brand.


Serah Kozmetik, which ranks among the world in color cosmetics production, is in Europe, CIS countries,

It has carried its success beyond the border by exporting to more than 30 countries, including the Balkans, the Middle East and North Africa.


Achieving great success by ranking prominently in cosmetics exports in Turkey.

With this success, Serah Kozmetik also supports the country's economy.

Serah Kozmetik has more than 3000 perfume shops and chain markets under the MC ELLYN brand throughout Turkey.

It has a widespread sales network with its sales points.


Serah Kozmetik produces cosmetics and perfumes in integrated production facilities with a total area of 2,000 m2.

Cosmetics production is carried out in a 2,000 m2 closed area in Istanbul, with ISO 22716:2007 Cosmetic-GMP (Good Manufacturing Practices), HALAL (MS 1500:2009), ISO 45001:2018 Occupational Health and Safety Management. The systems are carried out using advanced technology with a contemporary approach to production technology, under hygienic conditions, in line with the ISO 14001:2015 Environmental Management System, TSE Covid-19 Safe Production and ISO 9001–2015 Quality Management System.


Serah Kozmetik carries out its R&D studies with an expert and experienced team and has it tested in accredited laboratories in line with EU Directives before offering it to the consumer, and each product offered for sale has a Product Safety file. Serah Kozmetik is constantly improving and continuing its journey in the world of beauty, aiming for quality with the power of its 16 years of experience.


Our Working Principles

Our primary aim in products and services is; We continue our activities based on the principles of QUALITY UNDERSTANDING, OCCUPATIONAL HEALTH AND SAFETY, ENVIRONMENTAL AWARENESS and advanced sustainability principles. The continuity of our company in the domestic and foreign markets is possible with constant product and service quality. In parallel, the quality of our products and services begins with the quality and responsibility of our employees. SERAH COSMETICS has created and implemented all its policies in accordance with the principles of sustainability.

Our Purpose and the Principles We Adhere to;

  • To combine the values of Serah Kozmetik with its goals and strategies and to grow with continuous development in the target market,

  • To maintain our superiority in the market and competition by offering our products and services to our customers with increasing quality,

  • To reach the targeted quality level with a planned and systematic organization throughout the company in order to ensure continuity in quality, to continuously improve and improve,

  • Applying an innovation and efficiency approach in all processes,

  • To increase the satisfaction of our employees who aim for quality at all stages of our production,

  • To carry out research and development studies at world standards,

  • Continuously improving our product quality in accordance with ISO 22716:2007 GMP standards.

Our Occupational Safety and Environmental Policies;

  • Always prioritizing the Human Health and Safety of our employees,

  • To carry out activities to prevent accidents and occupational diseases in our business,

  • To work in compliance with the environmental laws regarding our sector, to ensure confidence in environmental practices,

  • To ensure the most effective use of the energy we consume,

  • To minimize the pollution we create during our activities,

  • To minimize the use of natural resources as much as possible,

  • To ensure that our waste is disposed of in a way that does not harm the environment,

  • To provide all the activities that need to be done regarding recycling,

  • To constantly develop with an environmentally friendly approach in parallel with technological developments,

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